So you've finally created a website for your hotel.

You really like its colours, navigation styles and content enhancements, which collectively make your hotel stand a head above the rest in your class. You've thought of everything -- your website contains easily-read information about Malta, a description of your hotel's facilities with accompanying photos, more content about your special offers, policies, customer-oriented ethos, services and holiday schemes. You're happy and satisfied in two words.

What next?

Imagine the following scenario:

1. A young married French couple with a little kid decide to take a break and go somewhere sunny and exotic with plenty of sea and a tranquil setting. They heard from friends that Malta has all that and more to offer.
2. After reading some background information, researched online, the couple decides to book a hotel.
3. They use Google to search for "des hôtels Maltaises" (Malta hotels).

What happens here?

If your hotel doesn't have a French translation, it will not appear in the results, and you will lose out to your competitors who have had their pages translated.

After some reading and more searching, they finally click on your hotel's link. They like it, because it offers them text in French, and after reading your specifications, they decide to book a room.

The crucial bit:

If your hotel has an online booking facility and can accept live credit cards -- voila! Congratulations, you've got yourself a new pair of guests and their goodwill.

Otherwise,

The French couple browses your website, searching for an online booking engine, but when they click on "Book Now", they are redirected to a contact page asking them to fill-in their details, and to "please standby" for one of the hotel's representatives to call or email you for further information. What a hassle, they think, and simply close your website & click on another hotel.

iBook will NOT allow this to happen
Find out more

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